pest analysis

 
 
model's image

characteristics

country:
United States
period:
1950-1959
type:
model
role:
consultant and manager
activity:
analyse
topic:
strategic management and marketing & sales
abstr. level:
environment
perspective:
living
status:
final
module:
classics I
comments:
0
 

description:

Beginning in the 1950's, research on organisations emphasised the importance of understanding the wider meso- and macro-economic environment in which organisations operate. An organisation on its own cannot affect environmental factors, nor can environmental factors affect the profitability of an industry or an organisation. Conducting a strategic analysis entails scanning the general or macro-eco...

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