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featured management models

six facets of effective listening: Ingram, Thomas N.
 

six facets of effective listening

Ingram, Thomas N.

  • topic: marketing & sales
  • period: 1992
In 1992, the American marketing professor, Thomas N. Ingram, ranked effective listening among the most essential skills for successful selling in the business environment and poor listening as one primary cause of failure. He listed six facets that help sales people listen more effectively in personal sales meetings. A sales person should: 1....
 
three generic strategies: Porter, Michael E.
 

three generic strategies

Porter, Michael E.

  • topic: strategic management
  • period: 1980
Michael Porter regarded the selection of a defendable position within an industry as the end result of a competitive strategic analysis. He argued that successful, profitable companies generally choose to compete on either low costs or by differentiating their products to meet specific customer needs. Although these two strategic options are mutually exclusive,...
 
value chain analysis: Porter, Michael E.
 

value chain analysis

Porter, Michael E.

  • topic: finance & accounting, marketing & sales, org. design & development and strategic management
  • period: 1985
Michael Porter published the Value Chain Analysis in 1985 as a response to criticism that his Five Forces framework lacked an implementation methodology that bridged the gap between internal capabilities and opportunities in the competitive landscape. This framework focused on industry attractiveness as a determinant of the profit potential of all companies...
 
AIDA sales funnel: St. Elmo Lewis, Elias
 

AIDA sales funnel

St. Elmo Lewis, Elias

  • topic: marketing & sales
  • period: 1898
In 1898, the American advertising and sales pioneer, E. St. Elmo Lewis developed a practical sales tool using the latest Scientific Management insights. He created his AIDA funnel model on customer studies in the US life insurance market to explain the mechanisms of personal selling. Lewis held that the most successful salespeople followed a hierarchical,...