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featured management models

buygrid framework: Faris, C. W., Robinson, Patrick, Wind, Yoram
 

buygrid framework

Faris, C. W., Robinson, Patrick, Wind, Yoram

  • topic: marketing & sales
  • period: 1967
In 1967, the Canadian, American and Israeli marketing researchers, Robinson, Faris and Wind, introduced the buygrid framework as a generic conceptual model for buying processes of organisations. They saw industrial buying not as single events, but as organisational decision-making processes where multiple individuals decide on a purchase. Their framework...
 
structure follows strategy: Chandler, Alfred D.
 

structure follows strategy

Chandler, Alfred D.

  • topic: org. design & development and strategic management
  • period: 1962
The historian, Alfred Chandler, substantiated his 'Structure follows Strategy' thesis based on four case studies of American conglomerates that dominated their industry from the 1920's onward. Chandler described how the chemical company Du Pont, the automobile manufacturer General Motors, the energy company Standard Oil of New Jersey and the retailer Sears...
 
three generic strategies: Porter, Michael E.
 

three generic strategies

Porter, Michael E.

  • topic: strategic management
  • period: 1980
Michael Porter regarded the selection of a defendable position within an industry as the end result of a competitive strategic analysis. He argued that successful, profitable companies generally choose to compete on either low costs or by differentiating their products to meet specific customer needs. Although these two strategic options are mutually exclusive,...
 
diffusion of innovations: Rogers, Everett M.
 

diffusion of innovations

Rogers, Everett M.

  • topic: communication, innovation & risk and marketing & sales
  • period: 1962
Everett M. Rogers is widely known as the inventor of the “Diffusion of Innovation” theory from his research on how farmers adopt agricultural innovations. After pursuing a degree in agriculture, Rogers earned his PhD in Sociology and Statistics at Iowa State University (1957). His doctorate work stemmed from both his personal interest in understanding...