blue ocean strategies

 
 
model's image

characteristics

author:
Kim, W. Chan and Mauborgne, Renée
country:
France
period:
2005
type:
model
role:
consultant, change agent, manager and trainer
activity:
analyse, design and implement
topic:
strategic management, innovation and change management
abstr. level:
environment
perspective:
transformational
status:
final
module:
strategic management
comments:
0
 

description:

Blue Ocean Strategies (BOS) denote strategies that result in the creation of new markets. Red oceans represent markets where incumbents' Red Ocean Strategies (ROS) are fairly similar and rivals are battling over a shrinking profit pool. Blue oceans are new markets where BOS, in the form of value innovation, create powerful leaps in value for both the firm and its buyers, thereby rendering rivals o...

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