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I want to search the knowledge base in depth on
"english"
,
"communication"
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four principles of the marketing mix
Jerome E. McCarthy
period:
1960
consulting role:
manager and consultant
consulting activity:
design and analyse
topic:
communication and marketing & sales
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bounded rationality
Herbert A. Simon
period:
1947
consulting role:
coach, manager and change agent
consulting activity:
reflect and analyse
topic:
communication and leadership & management
view model
four laws of media
Marshall McLuhan
period:
1964
consulting role:
manager and consultant
consulting activity:
design, reflect and analyse
topic:
communication and technology & operations
view model
chunking limit
George A. Miller
period:
1956
consulting role:
trainer and change agent
consulting activity:
reflect
topic:
communication and culture & internationalisation
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diffusion of innovations
Everett M. Rogers
period:
1962
consulting role:
change agent, manager and consultant
consulting activity:
design, plan, reflect and analyse
topic:
communication, marketing & sales and innovation
view model