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"Wind, Yoram"
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buygrid framework
C. W. Faris, Patrick Robinson, Yoram Wind
period:
1967
consulting role:
change agent and consultant
consulting activity:
design, implement, plan and analyse
topic:
marketing & sales
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six buying roles
Frederick E. Webster, Yoram Wind
period:
1972
consulting role:
change agent, manager, programme & project manager and consultant
consulting activity:
design, implement, plan, reflect and analyse
topic:
marketing & sales
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