LAARC sales resistance mitigation tactic

 
 
model's image

characteristics

country:
United States
period:
type:
checklist
role:
consultant and change agent
activity:
analyse and reflect
topic:
marketing & sales
abstr. level:
individual
perspective:
learning
status:
under review
module:
personal selling
comments:
0
 

related models

 

description:

LAARC is a standard sales resistance mitigation tactic. The acronym stands for LISTEN, ACKNOWLEDGE, ASSESS, RESPOND, CONFIRM. Buyers' objections in the sales process are natural and should be regarded as requests for additional information and triggers for acceptance rather than as negative remarks. LAARC categorizes objections in the sales process into five broad categories: 1. NEED r...

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