internationalisation process

 
 
model's image

characteristics

author:
Johanson, Jan and Vahlne, Jan-Erik
country:
Sweden
period:
1977
type:
model
role:
consultant, change agent and manager
activity:
analyse and design
topic:
org. design & development and culture & internationalisation
abstr. level:
organisation
perspective:
learning
status:
for review
module:
classics I
comments:
0
 

description:

Jan Johanson and Jan-Erik Vahlne published their internationalisation process model in 1977 after they had worked with Finn Wiedersheim-Paul at the Uppsala University beginning in the 1960s. They saw internationalisation as a learning oriented process and studied past empirical studies on market selection and entry forms. Their model emphasised the gradual and incremental character of internationa...

Login