three generic strategies

 
 
model's image

characteristics

author:
Porter, Michael E.
country:
United States
period:
1980
type:
model
role:
consultant and manager
activity:
design, plan and implement
topic:
strategic management
abstr. level:
environment
perspective:
living
status:
final
module:
classics I
comments:
0
 

description:

Michael Porter regarded the selection of a defendable position within an industry as the end result of a competitive strategic analysis. He argued that successful, profitable companies generally choose to compete on either low costs or by differentiating their products to meet specific customer needs. Although these two strategic options are mutually exclusive, he added a third category of firms a...

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